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What changes when this is in place
GEO (Generative Engine Optimization) is the discipline that positions your site inside ChatGPT, Perplexity, Gemini, Claude, Copilot and DuckDuckGo AI. A different kind of visibility from classic SEO — and increasingly relevant for businesses that want to reach customers where they actually search.
Signals this is the right next move
Your customers ask ChatGPT and competitors get recommended
You've invested in SEO but traffic is dropping because of AI answers
You don't know how to measure or optimise for generative engines